Modal: The Silky Soft Eco Fabric You Need to Know About
Featured Image: A close-up of flowing modal fabric in neutral tones, paired with a sustainably styled outfit.
Introduction
Ever wondered if soft, luxurious clothing could also be sustainable?
Meet Modal—the semi-synthetic fabric that’s redefining comfort in ethical fashion. It's smoother than cotton, breathable, and more sustainable than many synthetic alternatives. With growing demand for planet-friendly choices, Modal has become a must-know for conscious fashion lovers.
What Is Modal?
Modal is a semi-synthetic fiber made from beech tree pulp, primarily manufactured through a chemical process similar to viscose but more eco-friendly. It’s known for:
- Ultra-soft, breathable texture
- High moisture-wicking properties
- Resistance to shrinkage and fading
- Biodegradability under the right conditions
While technically a rayon, Modal is a more advanced version, using closed-loop processes that minimize environmental harm.
Why should you care?
Unlike traditional cotton or polyester, Modal requires less water, fewer pesticides, and is often produced in closed-loop systems that recycle solvents. This means less pollution and less waste—perfect for those who love fashion and the planet.
Why It Matters to Ecomarket
At Ecomarket, we prioritize Modal for its blend of comfort, elegance, and reduced environmental impact. Our curated brands use Modal from certified sustainable sources, like Lenzing™ Modal, which guarantees:
- Beechwood harvested from FSC-certified forests
- EcoSoft Technology for minimal emissions and wastewater
- Production under fair labor conditions
Brand Spotlight:
Look out for Armedangels, People Tree, and Jan 'n June—our partner brands using eco-certified Modal in gorgeous urban and athleisure collections.
Q&A: Is Modal Sustainable?
Q: Is Modal a sustainable fabric?
A: Yes—but with conditions. Modal can be a sustainable choice, especially when sourced from certified producers like Lenzing™. Unlike conventional fabrics, Modal production uses less water, relies on renewable beechwood forests, and often involves closed-loop processes that recycle the chemicals used in manufacturing.
However, not all Modal is created equal. Non-certified Modal can still have negative environmental impacts, especially when the wood pulp is not sustainably sourced or chemicals are not responsibly managed.
So, how do you ensure your Modal is eco-friendly?
✔ Look for Lenzing™ Modal or FSC-certified sources
✔ Shop from transparent, ethical brands (like those on Ecomarket)
✔ Check for third-party certifications like OEKO-TEX or GOTS in blends
When made responsibly, Modal is one of the best low-impact, high-comfort fabrics on the market today.
Practical Takeaways: How to Shop and Care for Modal
Shopping Tips:
- Look for Lenzing™ Modal on labels—it ensures sustainable sourcing
- Choose blended pieces (e.g., Modal + organic cotton) for durability
- Opt for ethical brands that pair Modal with fair production practices
Care Tips:
- Wash cold & line dry to extend garment life
- Avoid harsh detergents and fabric softeners
- Modal resists shrinkage—yay for fewer returns!
Join the Movement:
Share your favorite Modal outfit with us on IG @ecomarket_eu using #ModalMadeMeDoIt 🌿
Conclusion
Modal combines luxury and sustainability, making it a must-have in any conscious wardrobe. Whether it’s a soft T-shirt or a sleek dress, you don’t have to sacrifice ethics for style.
Explore Ecomarket’s Modal Collection
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