Brand Selection Process
Every brand on Ecomarket earns its place. Here's exactly how.
BRANDS SELECTION
Curation is only meaningful if it's backed by a real process. Before any brand joins ecomarket, it goes through a structured review — vegan compliance first, everything else second.
WHAT WE APPROVEWHAT WE REJECT
APPROVE
• Vegan compliance
(mandatory) Full material composition across uppers, linings, soles, insoles, glues, trims, dyes, coatings, and finishes — all must be animal-free. PETA approved vegan or Vegan Society certification is strongly preferred.
• Materials disclosure
We require specific material names, not vague claims. "Vegan leather" or "eco-friendly" without further detail doesn't pass.
• Brand transparency
Sustainability claims must be backed by evidence — supply-chain disclosure, factory information, fulfilment origin, and a reliable returns process.
• Manufacturing & labour standards
Country of manufacture, factory transparency, working-condition evidence, audits, certifications, or credible labour policies. We don't accept silence on this.
• Chemical safety
OEKO-TEX, bluesign, ZDHC, REACH compliance, and PFAS/PFC-free finishes where relevant.
• Material responsibility
Recycled, bio-based, plant-based, or lower-impact vegan materials are preferred over virgin synthetics where alternatives exist.
• Durability & repairability
Construction quality, warranty terms, repair options, and expected product lifespan. Vegan cruelty free products must be built to last.
• Circularity & packaging
Take-back programmes, recycling options, resale, spare parts, and low-waste packaging.
• Category fit
Cruelty free shoes are our core category. Bags and accessories are secondary. Brands must fit a curated vegan footwear store — not just be vegan.
REJECT
• On materials — no exceptions
We do not carry any product containing animal-derived materials: leather, suede, nubuck, wool, silk, fur, down, feathers, shearling, exotic skins, horn, shell, bone, or any animal-derived waxes, glues, dyes, coatings, or finishes.
• If vegan status cannot be verified
the product is rejected. Vague material descriptions or refusal to confirm full component composition are automatic disqualifiers.
• On materials — flagged but not automatic
PVC is reviewed case by case. Virgin PU is permitted if durable and transparently disclosed.
• On brand behaviour
Misleading vegan or sustainability claims, poor material disclosure, unclear separation between vegan and non-vegan product lines, or unacceptable fulfilment risk are all disqualifiers.
MORE ON MATERIALS AND CERTIFICATION
Want to know what materials and certifications we recognise? → Vegan Materials & Certifications
OUR BRANDS
Seven brands. Selected for materials, craft, and design — and growing.
WHERE WE SHIP
Italy · France · Spain · Portugal · Germany · Netherlands · Belgium · Austria · Denmark · United States
MORE ABOUT VEGAN FASHION
We write about vegan fashion, brand stories, and sustainable style. → Read the Journal
